Many prospective vendors have great products but fall short when it comes to selling to or working with retailers. As retail buyers, we used to receive many unsolicited phone calls or emails from prospective vendors each week. Regrettably, most of these prospective vendors were not prepared to talk to us and wasted both our time and theirs. We figured that if someone could tell those vendors what they were doing right and wrong, they would be more successful the next time they called a retail buyer.
But the stark reality is that there almost never is a next time. You have a small window of time in which to get the retail buyer to stop what he’s doing, listen to your sales pitch, and decide whether it’s worth talking to you in further detail. The purpose of our one-on-one coaching or our online workshops is to help you get prepared before you make that important first call to a retailer. You may not get a second chance. |